Can you make millions on one button? The growing popularity of User Experience concept and stories of successes in this area say: yes. Forbes also proves that UX methods are effective. According to the magazine, customers that accumulate positive experiences in contact with a brand are ready to spend even 140% more, compared to customers with negative experiences. But do the same criteria apply to ERP systems?
Equality of technology
Many technological achievements, that seems like a natural part of our lives, were created with a narrow group of specialists in mind. ARPANET, the first wide-area packet-switching network with distributed control, based on TCP/IP protocol, is considered a foundation of the Internet. It was developed to meet the needs of the US Department of Defense (Pentagon).
The huge Air Force K-24 camera was manufactured at Eastman Kodak Co. for creating terrain maps. It weighs 34 kilograms. Today, the cameras in our smartphones can do much more than this device.
It was no different with the integrated management systems – ERP. Until recently, an unfriendly interface was meant to be used by a highly-specialised, narrow group of experts. But today, when we manage most of our lives through smartphones, the business cannot stray from the requirements users impose on a technology. That is why SAP company decided to “mobile-ize” their products. SAP system, thanks to Fiori interface, are available in real-time also on mobile devices. Managing and navigating happens through tiles similar to those we have in our smartphones. All that – because of users’ egalitarianism.
An additional value of the solution
“There are a few companies that, like us, can boast about over ten years of experience in the field of SAP system implementation, as well as about having an extensive and dynamic team of developers designing custom IT solutions using the latest technologies,” says Grzegorz Zubilewicz, Key Accountant Manager at Hicron. “We decided to use this advantage and combine skills of ABAP developers with competencies of web-developers and UX designers”.
Zubilewicz points out that such an approach makes a huge difference – not only in a visual part of the project but most of all in designing an intuitive experience for the users of the proposed solutions. And those end-users are the most demanding judges.
“We have been developing the Product Design department at Hicron for over two years. I think that paying attention to the design aspect is important from the very beginning – from the stage of offering and designing the application” says Małgorzata Rutkowska, Front-end Developer at Hicron, and a graduate of Faculty of Arts at the University of Zielona Góra. “Design prototypes are often a decisive aspect during a tender. Customers grow attached to the solutions that are well-presented and are reluctant to give them up. This is exactly what we are trying to achieve.”
The report “UX and Product Design in the times of the pandemic in the year 2020” shows that UX projects were postponed during the first two months to the times “after the pandemic” (21%), were reduced (14%) and the investments were suspended (13%). Despite those facts, the trend of focusing on UX design does not stop, and only 3% of respondents assume that they will lose their jobs due to the coronavirus.
Until recently, technology could expect the users to go easy on it. Complicated processes could require a very niche knowledge, and advanced systems did not have to be nice to look at. But we, the users, are no longer this understanding. That is why, to keep up with the changing world, business IT solution turn to methods known from application previously dedicated to our free time. Currently, we have friends, finances, training, music and our child’s school on the phone. The business has to find itself there too.
Article published first in Gazeta Finansowa.