Hicron experts list the most significant and upcoming market trends.The beginning of a new year traditionally represents a period of annual summaries and planning for the next 12 months. While carefully tracking market trends, Hicron attempts to list the developments and directions in the IT market which will become the most significant in 2017.

What new advances will this year bring? New technologies or the development of pre-existing solutions? In what areas of business may we expect the support of product and service providers in order to speed up and optimise business performance? These are some prognoses for the IT market (in random order):

1.    New IT management methods

2017 will be a year of rapidly developing IT market transformation. The rate and frequency of changes might cause marketing’s beaten paths to become insufficient. IT companies will have to adapt to a new reality and it will require, on the one hand, flexibility (to fully adapt to ongoing changes), and on the other hand, creativity and efficiency in satisfying personalised customer expectations. To rise to the challenge it is worth supporting the company with dedicated IT tools. JIRA and Confluence are two solutions worth mentioning here as they are both invaluable in the project management area. Confluence is used in data acquisition and the know-how generation, storing meeting summaries or online brainstorming. Conversely, JIRA is designed to track progress in task execution, prioritising and distribution. Due to the application of these aforementioned functionalities, Hicron has gained the competitive edge and flexibility in the approach to customers’ needs. The ability to react immediately to emerging changes provides companies with the possibility to modify preliminary project assumptions without undue delay. This type of management might become increasingly popular in the forthcoming year, mainly due to the fast pace of change in contemporary business and ever-growing customer expectations.

Are Polish companies going to replace current schema with 3.0 motivation? The SuccessFactors solution proves to be useful here. It enables task planning and implementation evaluation in an age in which it is not just about the amount of hours spent behind the desk but the work results that define the value of the employee. This system allows for progress evaluation and objective assignment. Clear rules and reliable evaluation contribute to increases in motivation and the engagement of employees.

2.    IT is back to Europe

Further transformations in the world economy will encourage business to implement continuous tracking and adaptation to the market situation. As a consequence, companies which decided to outsource their IT departments to, for instance Asia, will be returning to Europe, especially the CEE region.

The main causes of this trend comprise: the high quality of services provided, highly qualified specialists with broad competence ranges (including language competence level: alongside a standard knowledge of English, German or Russian communication are both of increasing importance), as well as cultural proximity and same time zone location (facilitating project execution). A positive quality-to-price ratio makes countries like Poland interesting R&D centres for many foreign partners.

3.    In cloud system intensive growth

A number of companies using cloud solutions should follow past trends and systematically increase their use. This technology will be used not only in company management, but also to store archived and backed-up data. We will see further implementations of solutions like: SAP BusinessObjects or C4C to facilitate fluent execution of business processes (e.g. customer service); and Big Data, real time analysis for key business decision making processes.
At the same time the security level and profile of network data will increase. Many companies will begin to appreciate cloud platform advantages, especially the ability to access the company’s data from every device and location in the world. This will incorporate relatively low-level technology implementation and professional solutions maintenance support costs, as it helps greatly in the optimisation and automation of business processes within the company.

4.    Data security

An increase in the number of cloud-hosted solutions will cause an increase in importance for security specialists who will be responsible for IT infrastructure monitoring system development.

Security experts not only support IT and perform tests, but also evaluate and support a company’s risk management. Companies will most likely increase spending on IT system modernisation and adaptation, which in turn will make proven IT service providers’ roles (in possession of not only advanced tools, but also a team of specialists) even greater.

5.    Evolutionary development of traditional analytic tools, tool consolidation and SAP analytical offer simplification

Huge amounts of data incoming from interconnected systems increases demand for advanced analytical tools in a comprehensive way. These acquire, process and analyse data (including multi-dimensional analyses and pattern recognition).

The implementation of such tools translates first and foremost to process optimisation and acceleration as well as error reduction. This in turn supports the core business and enables better offer customisation depending on customer demands, leading to an improved user experience. Tools like this will enable companies to effectively use business information and constantly improve solutions/products on offer.

It is worth mentioning that following the UX trend, enterprise-class systems are also undergoing a metamorphosis, with their interfaces being transformed so that the user experience is intuitive on all devices: from the PC screen to smartphone display. SAP Fiori is a good example of this trend – it is a lightweight alternative to the well known SAP graphical user interface.

It is quite hard to foresee what the technology industry will surprise us with. Some trends, such as increasing optimisation, analytic technologies or cloud solutions, are traditionally well established. However, one must keep in mind that a new technology could take the lead at any given moment. It is therefore worthwhile to analyse trends and respond to real changes taking place on the market.