PCC Rokita is one of the leaders in the chemicals industry in Poland: a producer and distributor of about 250 products used in different industries, such as: plastic materials, cosmetics, household and industrial chemicals and many more. One of the key steps on their way to growth was the introduction of SAP CRM. This implementation increased control over the sales processes and enabled a more effective monitoring of the sales reps’ activities, using just one application, and also…