SALES IN ECOMMERCE
According to a report by Statista from 2021, more than 25% of the population shop online using eCommerce solutions. On the other hand, a study by Baymard from 2021 shows that the average cart abandonment rate for e-commerce solutions is 70 or 85% for desktop or mobile users.
This data leads us to conclude that the digital world is an important sales channel, but its effectiveness is limited. However, when talking to our Clients, we notice that more and more companies direct their attention toward eCommerce businesses seeing them as a way to increase sales.
With over 16 years of experience in implementing IT systems for business (B2B) and supporting companies in achieving their business ambitions, also in the area of eCommerce consultancy, we offer comprehensive service in implementing and optimizing eCommerce solutions and their integration with SAP and other ERP class systems. What makes us different is our approach – we analyze the client’s environment, take into account all assumptions and strategic goals, and design a platform with features that best match the marketing strategy, Client’s requirements, and User expectations.
Business, Technology, User
The most critical factors for the success of eCommerce solution implementation include:
- a well-designed business model and marketing strategy that takes into account the business processes existing in the organization,
- solid competition analysis and eCommerce implementation strategy taking into account the needs of the target group,
- a high-performance eCommerce platform designed based on user experience (UX), customer experience (CX), and the course of integration, primarily with CRM and ERP systems.
Hicron’s eCommerce consultants take into account all the factors mentioned above. The fruits of Hicron’s consulting service are effective and efficient business solutions.