“Companies that fail to introduce digital transformation might soon be off the market”, says Szymon Włochowicz, member of the board of directors at Hicron. They will soon be irrelevant, especially to the youngest generations who are digital natives and the Internet and who will not be interested in services available solely off-line.
Follow the digitisation process
“Digitisation of all processes, without exception, taking place in an enterprise is impossible, however this trend will become a key factor. If we ignore digitisation, within the next few years we might end up with obsolete processes in obsolete companies”, explains Szymon Włochowicz, the head of services and member of the board of directors, speaking to the information agency, Newseria Biznes. The trend of digitalization will affect all industries. Even the most traditional ones need to follow and adapt to the new reality. Digital transformation has become a priority and a necessity for business, regardless of the industry and the size of the company. This is confirmed with research by IDC [International Data Corporation] that according to whom, global expenditure for technologies and services enabling digital transformation will amount to $1.97bn in 2022, increasing yearly by 16.7 per cent. IDC forecasts that already next year 30 per cent of companies from the Global 2000 will be spending at least 10 per cent of their income on executing digital strategies.
Challenges in the automotive
One of the industries that needs to modernize their business, especially customer service is the automotive industry. Currently the contact with the customer is very old fashioned. If you want to buy a car you have to go to a stationary store. Many of the companies are investing heavily in that kind of stores, but unfortunately this is not the way forward. The trend is very clear. Automotive companies should concentrate on digital point of sales, based on web pages and mobile devices. When customer wants to buy a car, usually first step is test drive. But currently people more amd more rely on the test drives being done by internet influencers. In the near future it might be as important as to have cars for test drives in the stores. The customers will make decisions based on opinions in the internet, so automotive companies need to deliver cars to proper influencers.
The new generation’s approach
Digital transformation is accelerated by consumers’ expectations, especially the young generations’ who have got used to the latest technologies and grew up with Internet access. According to last year’s research by CBOS (“Korzystanie z Internetu 2018” [Usage of the Internet 2018]) almost 100 per cent of young people in Poland, aged between 18 and 24, as well as those between 25 and 34 use the Internet. In the group aged between 35 and 44 this percentage is 83. But companies need to create new solutions in such a way that they will be user-friendly also for older generations, less acquainted with the technologies and the Internet.
“It is easy to design an on-line shop for users with experience in using websites such as Facebook, Google or Amazon. Let’s try to design an on-line shop or a configuration tool for a renowned car brand in such a way slightly older people could configure their own car in one or two goes. It is possible, but requires deeper thinking. It is necessary to take the approach that we are making a product for people who have never used such a thing before”, says Szymon Włochowicz.
Areas of change
New tools allow companies to enhance the quality of services and communication. However, a Hicron expert highlights that virtually all processes that occur in an enterprise can be digitised: from supply chain, which can be entirely digitised in such a way that the flow of materials will be managed by an IT system, through to the automation of purchases or HR processes, that can be fully carried out in a network. Similarly, employees can use IT solutions and work from every corner of the world.
“You do not need to go to an office to do your job anymore. Thanks to on-line tools we can have even more economic benefits. If some employees can work outside the office, the company does not have to ensure working space, Internet access, etc. In this way costs are limited, profit is observable, and the employees are happy and eager to work because they can do their job wherever they want. This trend will increase”, says Szymon Włochowicz.