One of the biggest marketing events, Golden Marketing Conference, was held at the Poznan International Fair in September. Michał Guzek took part n the debate about the value of the brand in business relationships, Managing Partner at Hicron.

The second day of the conference opened the debate “Breakthrough in B2B marketing”, which was attended by business leaders: Paul Tkaczyk, Wojciech Lawniczak, Artur Staniec, Michael Banach, as well as Michał Guzek, Managing Partner in Hicron. During the conversation, they touched on the integration of sales with marketing, which – although necessary – is still practiced in only a few companies.

Wypowiedź Michała Guzka [VIDEO]