PSA Peugeot Citroen

PSA Peugeot Citroën is a French automotive concern, owner of the Peugeot and Citroën brands and the second largest car manufacturer in Europe. PSA, operating on a very large scale, managing over 300 points of sale in 16 countries, decided to unify the standards of managing their dealer network using the Dealer Management System solution.
Client
PSA Peugeot Citroen
Scope
Dealer Management System implementation
Challenge
Standardization of dealer network management

SAP DMS Implementation

Due to the large number of retail outlets, the IT system is the foundation of the company’s business. The workflow in all entities must be smooth, which is why PSA decided to standardize the system in all locations and implement a proprietary DMS solution. In addition, the growing expectations of customers to further accelerate the service process make this type of tools necessary to build competitive advantage on the difficult automotive market. Hicron was entrusted with the task of implementing a proprietary DMS in 50 German branches.

0+
projects implemented for automotive industry
0
branches of PSA in Germany to be covered by DMS solution
01 Case study

SAP DMS implementation

Read Case Study

The decision to introduce a new DMS solution was an important element of PSA’s strategy, dictated by the need to improve the workflow in all entities belonging to the Group by unifying the IT system.

The main result of Hicron’s activities was improved quality of work in the system: the goal was to increase the speed of task completion, improve customer service, automate processes, and expand the system’s functionality. Hicron received, among others, the task of implementing two interfaces and introducing new reports on car data.

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future
Peter Windhöfel
IT Director at PSA Group Germany

Implementation benefits:

  • creating a transparent management system in all retail outlets
  • improving the quality of work in the system and accelerating the performance of operations
  • facilitating the coordination of employees at customer service centers and the tasks of mechanics
  • support for the following processes:
    – buying and selling of new and used cars
    – exchange and sale of demo cars
    – handling of leasing procedures (buy-back)
    – sale of spare parts and stock management
  • full adaptation of the DMS to handle service events, such as:
    – workshop activities
    – creating service orders
    – ordering parts and warranty repairs
  • ability to quickly integrate with the platforms of external suppliers, e.g. mobile network operators, internet providers
  • effective real-time data exchange to manual information input into the system

The preparatory work carried out by Hicron included increasing the efficiency and flexibility of the system, so that it could better meet the needs of individual links in the dealer network. As a result, it accelerated the performance of operations and ensured effective exchange of data in real time, minimizing manual information input into the system.

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.
Peter Windhöfel
IT Director at PSA Group Germany

This site use cookies. By continuing to use this website, you agree to our Privacy Policy.

OK, I agree