Also, there are more and more companies which become involved in different activities for social benefit and can, throughout the whole year, participate in several really interesting events.
How to make employees feel that they are not compelled to help?
One of the basic rules is that the participation in a charitable action should be connected with a real involvement of employees. This can be achieved in several ways. – In the first place, it should be decided what the team value more: concern about the environment, children, animals, socially excluded people… There is a multitude of target groups; an important thing is to present the team an action they will feel emotionally involved with. If the budget and possibilities allow, charity actions may be diversified, and, e.g., every quarter an action with a different purpose may be organized. In the last year, we successfully conducted an action of book collection, we planted trees, prepared two parcels for the Szlachetna Paczka campaign and played in a charity football championship. The more successful actions, the greater will within the team. An important thing is not to exaggerate. We cannot help everyone, and employees will definitely “become immune” to actions coming too frequently one after another – says Joanna Sieradzka, PR Manager at Hicron, who manages the Employer Branding activities. Sometimes employees come up with ideas by themselves, without anyone else’s intention – this is a real treasure for the organization.
