AMAG

The AMAG Group is Switzerland’s leading mobility provider, accounting for more than 32% of all newly registered vehicles in the country. The company employs around 7,500 people, generates annual revenues of approximately CHF 5 billion, and manages the Swiss operations of brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, and Volkswagen Commercial Vehicles. Beyond vehicle sales, AMAG’s portfolio includes leasing, car subscriptions, rental services, and a wide range of mobility solutions.

Client

AMAG

Scope

S/4HANA, SAP IS-Auto & SAP BTP

Challenge

Further development and stabilization of a complex SAP landscape, including the integration of key automotive processes and platforms.

AMAG: S/4HANA Transformation in a Business-Critical Automotive Environment

The AMAG Import AG advanced and integrated its SAP landscape as part of an S/4HANA transformation in a business-critical environment.
Together with Hicron, business-critical systems were implemented, enhanced and stabilized – from the integration of SAP IS-Auto to the further development of applications on SAP BTP.
The focus was on ensuring operational stability, integrating existing systems, and continuously evolving the SAP landscape beyond the go-live.

01 Case study

Transformation of a complex SAP landscape in the automotive environment

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Initial situation

The AMAG Group operates in a dynamic environment with high demands for stability, integration, and end-to-end process consistency as one of Switzerland’s leading automotive and mobility companies.

As part of the S/4HANA transformation at AMAG Import AG, the challenge was to migrate and further develop a mature SAP landscape, support core automotive processes, and ensure seamless integration across multiple interconnected systems.

Solution

Together with Hicron, AMAG Import further developed and integrated its SAP landscape as part of its S/4HANA transformation.
Key focus areas included:

Implementation and integration of SAP IS-Auto (including VMS)
Developments and enhancements on the SAP Business Technology Platform (SAP BTP)
Integration of SAP with existing third-party systems
Support during go-live and hypercare to ensure operational stability
Establishment and ongoing delivery of application management services, including incident and change management

The objective was to create a stable, integrated, and scalable SAP environment capable of supporting continuous business and technology evolution.

Project Journey

Preparation and execution of the S/4HANA transformation
Implementation and integration of core systems and business processes
Migration of master and transactional data using proprietary migration tools
Go-live support and hypercare to ensure operational stability
Transition to application management services and continuous SAP landscape enhancement

At AMAG, this was not about a standalone project. It was about keeping a business-critical SAP landscape running seamlessly throughout the transformation, go-live, and day-to-day operations. Together with the customer, we ensured exactly that continuity and operational stability.

Davide Li Cavoli

Managing Director, Hicron Schweiz AG

Results

Stable operation of a business-critical SAP landscape
Successful integration of key automotive processes, including SAP IS-Auto and logistics modules
Expansion and enhancement of the SAP landscape on SAP BTP, including dedicated applications for object disposition and configuration
Continuous support and optimization during ongoing operations

This provides AMAG with a solid foundation for stable operations, continuous innovation, and the ongoing evolution of its business-critical automotive processes.

For us, it was crucial to have a partner in Hicron who could reliably support both the transformation and ongoing operations. It became particularly clear in the interplay of implementation, integration and stabilization that the team brought experience from comparable logistics and automotive environments – this was highly visible in day-to-day project operations.

Dominique Stirnimann

Head of Business Process Analysis & Implementation, AMAG Import AG

Six success factors

Experience with S/4HANA transformations in business-critical environments
Deep understanding of logistics and automotive processes
Proven ability to integrate complex system landscapes
Extensive experience in migrating master and transactional data
Seamless alignment of implementation, go-live, and operations
Continuous development and support beyond the initial project

From the perspective of the business project management team within AMAG’s S/4HANA transformation program, what stood out most in our collaboration with Hicron was the team’s ability to truly understand the underlying process logic and translate it into practical solutions. At no point did it feel like tasks were simply being worked through. Topics were addressed thoroughly, prioritized sensibly, and implemented consistently. And the work did not stop after go-live: stabilization and the transition into operations were an integral part of the overall concept from day one.

Tobias Weiner

Project Manager Horváth & Partner

Why Hicron?

Experience with enterprise-wide S/4HANA transformations
Deep SAP expertise in logistics and automotive processes
Ability to integrate complex, distributed system landscapes
Combination of project delivery and application management
Focus on operational stability and continuous improvement

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Copilot said: Looking to evolve your SAP landscape while maintaining operational stability? Request your free architecture or timeline assessment now – including a tailored SmartStart package for a fast, low-risk entry into your S/4HANA journey.

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