The automotive industry has faced a huge challenge. The COVID-19 crisis has hit this branch of the economy particularly. Disturbances in supply chains, frequent problems with the availability of parts for maintenance services, and above all the fact that potential customers decided to postpone visits to the dealer’s salon for safer times did not remain indifferent to companies in this industry.

Even though the crisis has left its mark on producers, there are solutions which implementation will allow for preventing similar effects of economic turmoil in the future. The COVID-19 epidemic caused a rapid acceleration of digitization and shifting car sales to the Internet.

It also forced companies to take care of the technological basics and implement improvements that will give them a chance to increase sales and improve production processes – not only during the crisis but also after it. 

The use of the SAP system may prove to be an opportunity to turn the crisis in favor of brands and ensure their dynamic start in the post-crisis reality. Find out in what areas and how you can act so that your company reduces the losses associated with the crisis and fully benefits from the functions offered by the SAP system.


Ensuring liquidity of the supply chain

The problem of importing parts during a COVID-19 pandemic had a huge impact on the supply chain stops. The automotive industry relies heavily on importing parts on time, so even minor delays at suppliers have a colossal impact on all production.

Thanks to the SAP system, you can better synchronize the flow of components with the demand for them, thanks to special modules limiting inventory levels. In case of any delays, you can react immediately and order the necessary parts from another manufacturer in time, so that the production process will not be disturbed. SAP will also facilitate warehouse management and integrate its management logistics with the supply chain and distribution processes, thanks to which the company gains the ability to control and optimize distribution, handling, and inventory in real-time. Planning sales, operations, or yard management has never been so easy.

Moving sales, maintenance, and service to online channels

The SAP system will digitize sales processes and develop Automotive Low-Touch Sales solutions. Consider changing your sales models and focus more on your digital channels. Drive and manage sales performance through embedded analytics. Finally, think about solutions that facilitate sales and work in real-time. One of the examples here is the Vehicle Configuratorwhich allows you to configure the car model, check the price, and estimate delivery date in real-time on a mobile device – all of those – during a remote conversation with the customer.

SAP modules also support the customer experience, not only when the client is buying a car, but also during the maintenance and service activities. Thanks to them, motor vehicle service can categorize and solve service problems using intelligent ticket systems.

Thanks to the latest SAP technologies, warranties can be managed in a flexible, simple, and convenient manner, significantly increasing process efficiency. You can read more about HICRON’s FIORI app that will improve your business here.

Optimize marketing expenses and provide remote customer service 

Thanks to the SAP system, you can also analyze the interests of your potential customers and carry out a sentiment analysis daily, thanks to which you will create more personalized messages for users. SAP also improve forecasts and hit targets with sales planning and monitoring, which will benefit the sales and marketing departments of automotive companies.


These are just some of the solutions with which SAP can support the automotive industry in times of COVID-19 crisis. Usually, their implementation does not mean high costs. Discover our HicrON-TIME Strategy offer and learn more about short-term and flexible forms of cooperation with us that will give you fully scalable results in a short time.