The first of such a wide range of functional implementations project of SAP Dealers of Business Management DBM, to which the company Abdullah Abdulghani & Bros. What. W.L.L. (AAB) led Hicron, received the Bronze medal in the category of Business Transformation in the finals of the SAP Quality Awards for the EMEA region and the first place for the MENA region.

Hicron led the implementation of the SAP DBM for Qatar’s Abdullah Abdulghani & Bros. What. W.L.L. (AAB)), one of the world’s largest independent distributor of Toyota vehicles and Lexus. The project received 1st place in the prestigious category of Business Transformation for the MENA region and a bronze medal for EMEA, where the contest between the most complex projects with a clear impact on the improvement of business processes with customers.

Each year awards received the SAP Quality Award allow emerge and appreciate the innovation leaders, who use information technology transformation to improve the quality of relationships with employees, customers and suppliers, and thus succeed in today’s profoundly information-driven market – says Frank Forndron, Customer Office in the SAP MENA and Quality Management for SAP Emerging Markets.


SAP DBM (Dealer Business Management) is connected to the SAP ERP solution dedicated to the automotive sector. It covers the most important processes characteristic of the area, including the planning purchases of vehicles, import, sale, a full cycle of maintenance services, warranty and after-sales support.

The uniqueness of this project was the not only the location but also the scope and time of implementation – implementation of SAP DBM in the latest version 8.0 of the company AAB carried out by Hicron was the third project in the world and the first on such a wide scale functional. The actions completed under the previous assumptions: both the budget and timing, and the award of this caliber is a great completion and evaluation of our work – says Grzegorz Buhl, Program Manager and Integration Manager in the project.