About the solution
Hicron Predictive Marketing is a prognostic marketing tool for managing after-sales service in the automotive market. The tool helps dealers and importers increase their after-sales revenues by personalizing their offers and direct them straight to thir client.
The personalized offer is prepared on the basis of information collected with the DriveApp application connected to a vehicle. Its shape is affected by algorithms that analyze both the condition of the vehicle and the habits of the owners. The completed offer, after approval by the dealer/importer, is available to the customer from the application level.