Lead creation
A distribution company, which is typically responsible for regional or country sales, is often triggering numerous marketing campaigns and sales events which help to generate leads. Hicron Lead & Opportinity Management solution helps to streamline these processes in the following actions:
- automated lead creation in SAP and rule-based assignment of leads to dealers and sales representatives
- integrates business partner verification and sales zone management
- configurable, multi-step follow up actions assigned to leads with special thread for Hot Leads
- support for calls, test drives, appointments, quotations and related follow-up actions